2/22/2024 0 Comments Hero honda company![]() ![]() Legal battles ensued in the Delhi High Court, with Hero MotoCorp fighting to put the Hero badge on its EV products. ![]() What's in the name? Quite a lot, considering the brand cachet that 'Hero' commands. If Hero MotoCorp were to slap the Hero badge on its scooter, that would've posed a problem for Hero Electric. Hero MotoCorp, obviously, wasn't going to be left behind and expressed its intent to launch its own electric scooter. To put things into perspective, more than 2.75 lakh electric two-wheelers have been sold in India in the first half of FY2023 (April-September 2022). In recent times, however, every manufacturer worth its salt has to step into the ever-growing EV space. This was applicable to EVs sold in India and abroad. So, why didn't Hero MotoCorp slap the Hero badge on its debut EV? Why come up with the sub-brand, Vida? Family feudīack in 2010, as per a family settlement, it was agreed upon that Hero MotoCorp wouldn't use the Hero brand name for its electric automobiles, thereby giving Hero Electric the sole right to use the name on its EVs. It goes without saying that Hero Electric and Vida are targeting completely different audiences. ![]() In fact, the Vida V1 Pro is the most expensive electric scooter in the market at this point. The price also reflects this – starting at Rs 1.45 lakh (ex-showroom), it is almost double the most expensive Hero Electric scooter. Whether it is performance, battery range, top speed or gradeability, the Vida V1 has a lot more to offer. Firstly, the V1 boasts of much better features, as well as capability, than Hero Electric's products. When it comes to the difference in the two company's offerings, they are poles apart. What has separated them so far is that the latter never ventured into the EV space. Hero Electric is one of the biggest EV players, but it is minuscule in comparison to the global two-wheeler giant that is Hero MotoCorp. While they both share the family name and the Hero brand, they've taken completely different approaches to the way their companies operate. ![]() Hero MotoCorp is headed by Pawan Munjal, the uncle of Vijay Munjal. ![]()
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